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Thursday, June 17, 2010

Social Network Your Way to a Job

We often use Facebook and Twitter to update our statuses about random facts, jokes, hilarious videos, tips, inspirational quotes or as a platform to rant and rave about all the wrongdoings or mishaps in our lives. The latter part of that is not so great—even though we’ve all done this a few times or more—but social media platforms are great ways to stay in touch, get connected, discuss current events, products, brands…and find jobs!

Tip # 1: Did you know that companies are now looking into the social depth—which is the number of friends, followers or connections on various social platforms-- of a job candidate on their social networks such as Facebook, Twitter and LinkedIn? Be aware that some do and others just check to see what you are talking about (don’t forget to update your privacy settings) aka cyber-stalking. They are using this information to see how many people one can reach through their networks and ultimately, help promote their products and services.

Over the last few months, I have seen jobs posted on Twitter, Facebook, LinkedIn and other online communities outside of job boards. Hiring managers for the most part are not posting these listings; it’s our friends who may know of a job opening in their company or they are leaving a position and want to let their closest friends and family know.

Tip # 2: For the hiring managers that do post positions, why don’t you contact that person and build a relationship via Twitter and/or LinkedIn—not Facebook as it is too personal. If you don’t qualify for the posted position, help them spread the word and offer to send resumes of qualified candidates. Make this relationship a two way street; and who knows what the outcome of the relationship will be?

Tip # 3: Are you looking to work for a particular company? Keep up-to-date on potential jobs by following that company or organization on Twitter, “like” the community page on Facebook and other social networks they belong to.

Job boards are decent tools to find a job but if you can strike up a relationship with a hiring manager at one of your target companies, stay connected via social networks and other online communities and just pay attention to what your friends/trusted sources post, you may become the hunted rather than the hunter.

How have you used social media to look for a job?

Photo courtesy of CapitalWorkForce.org.

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