“Look Divine in half the time,” is the Mommy Makeup motto. Debra Rubin-Roberts, founder of Mommy Makeup, wanted to create makeup that would save time and money. After giving birth, she had an epiphany. “When I first became a mom I barely had time to brush my teeth, let alone put on makeup,” said Rubin-Roberts.
She is an award-winning makeup artist who made her stamp in the media world and retail industry. Her work has been featured in various publications including The Daily News, Avenue Magazine, and Manhattan Bride Magazine. Her extensive list of television work included, 60 Minutes, CBS Sunday Morning, E! Entertainment Network, and the Maury Povich Show. Her fifteen years of artistry afforded her the expertise to launch her own line. Throughout the years, she worked for Bobbi Brown, Prescriptives, Laura Mercier, Nars, Smashbox, and Estee Lauder.
If you have fallen into the mineral makeup crazed that has swept the nation, Mommy Makeup is for you. Her mineral powders have all the cocktail ingredients women with sensitive or hormonal skin are looking for. It is naturally oil-free, talc-free, and fragrance-free.
Mommy Makeup is not only a convenient cosmetic line, but it includes botanical based ingredients, it is allergy tested, hypo-allergenic, made in the USA and are cruelty free (no animal testing). After 2 and half years of development, Rubin-Roberts had condensed what she refers to as a 13 beauty product routine to six multi-taskers. These multi-taskers are packaged in a makeup kit encouraged to do a polished look in minutes.
One major point of differentiation that Mommy Makeup has over other lines is what Rubin-Roberts calls “Paint by Number." This is step by step instructions on a face chart with every kit. Every woman can now be their own makeup artist with a mistake proof application. Rubin-Roberts calculated that in about six minutes anyone can achieve an entire face application. All of these looks can also easily be transformed from day to night.
The names on the packaging tie the whole theme together such as Mommy’s Little Helper and Eye Triplets Shadow. The concealer, like other products works for more than one purpose. It is an under eye concealer, eye shadow base, and face cover up. Rubin-Roberts stresses the importance of concealer because, “It will help you look more awake and bright eyed.”
These products are also very innovative. Rubin-Roberts created the mommy lip gloss that in the handle is a hidden matching automatic lip liner. This retails for only $24 dollars. “And since kissing our kids brings all moms joy, I named these beautiful shades after my beautiful daughter (Daisy) and her playmates,” said Ruben-Roberts.
These products are found in several different states from New York, California, to Hawaii, and many more. Visit http://www.mommymakeup.com for more information.
Evelyn Perez has been writing for Lasplash.com for two years, where she focuses on fashion and beauty. Perez also works as a professional makeup artist. She invites all beauty junkies to join her website and request any makeup tutorial look they would like to learn.